Wild Dog Design

American Sky - Premier Tour Operator

"America, Your way" Campaign

American Sky, the premier tour operator, commissioned Wild Dog to create a new campaign to promote the USA over the next two years. The 'America, your way' campaign across both traditional & digital media, are both impactful and achieve standout in an increasingly busy competitor environment. Different consumers and holidays will be targeted within a variety of consumers age groups. The campaign strap line delivers an immediate destination proposition, whilst retaining the personalisation & individualism for the target audience. A complementary dedicated FaceBook competition campaign was launched concurrently, adopting the Wild Dog concept of 'Love USA, Like Us'.